.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech startups, as soon as adapted to running into billions in financial backing every year, have actually brought up nearly $360 thousand until now this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That downturn is due to market saturation, heightened governing tensions, as well as financial uncertainties.ADWEEK talked with 5 VCs that continue to invest in adtech providers, even with these obstacles, regarding what they are actually trying to find as well as what they prevent. Probably unsurprisingly, these entrepreneurs are actually targeting chances in privacy-focused innovations and also industry-specific places including connected TV.